Industry Insights
What a YouTube Sponsorship Contract Should Actually Cover
The nine clauses that matter, the ones to negotiate hard, and the ones to never sign without. Not legal advice. Field-tested pattern.
Field notes on creator marketing.
Format breakdowns, campaign recaps, and honest reads on how YouTube sponsorships actually work.
Topic
Author
YouTube Marketing
The 14-Step YouTube Sponsorship Campaign: From Brief to Live Video
The operational sequence underneath every YouTube sponsorship. Fourteen steps, each with a decision point and a failure mode.
Campaign Results
The Monthly Cadence Model: How Recurring YouTube Sponsorship Programs Work
Why some brands run rotating rosters every month instead of one-off campaigns, and what the shape actually looks like week to week.
YouTube Marketing
How to Brief a YouTube Creator Without Killing the Video
The creator's voice is what converts the audience. A good brief respects that. A bad brief hands the creator a script. Here's the two-page template.
Creator Economy
Non-Exclusive Creator Representation: Why We Don't Lock Creators In
The difference between non-exclusive representation and exclusive management, and why most YouTube creators won't sign exclusivity.
Campaign Results
How to Measure a YouTube Sponsorship Campaign (Promo Codes, UTMs, ROAS)
The three attribution layers every serious campaign uses, when to measure each, and the single blended metric that matters most.
Brand Strategy
CPM vs Flat Rate for YouTube Sponsorships: Which to Push For
The two pricing models that cover 95 percent of YouTube deals. Which one to pick, and where the hybrid model beats both.
Brand Strategy
Agency vs In-House YouTube Influencer Marketing: The Honest Tradeoff
When to hire an agency, when to build in-house, and the honest breakeven point. Spoiler: it's lower than most agencies admit.
Brand Strategy
How to Pick the Right YouTube Creator for Your Brand
Subscribers are a ceiling on reach, not a signal of fit. The three numbers that actually predict a sponsored video working.
YouTube Marketing
The Complete Guide to YouTube Creator Sponsorships
The five decisions every brand makes on a YouTube sponsorship, what real campaigns actually cost, and how to run one end to end.
Industry Insights
YouTube View Guarantees and Makegood Clauses Explained
How view guarantees actually work, what a makegood clause covers, and where the real negotiation happens on a YouTube sponsorship contract.
Brand Strategy
YouTube Creator Tiers: Mega, Macro, Micro Explained
Subscriber count is the wrong place to start. How mega, macro, mid-tier, and micro YouTube creators differ, and what each one is actually for.
YouTube Marketing
YouTube Sponsorship Formats Explained
The three formats we run most often, what each one is for, and how to pick between them when planning a YouTube campaign.
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